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    North & South Jewelry
    Handpicked Diamonds - Beyond The Certificate

    Did you know that two diamonds can have nearly identical certificates, yet look vastly different? It's true.

    • A recent study by Gemological Science International (GSI) found that over 60% of diamonds with the same grading report had noticeable differences when viewed side by side.

    That's why we handpick and personally inspect each certified diamond before we purchase it, ensuring that you're getting the best value for your money.

    Diamond Buying Guide
    North & South Jewelry
    The Proof is in the Diamond.

    Don't believe us? Take a look at the picture above. Two diamonds with identical certificates (GIA G-SI2), but one looks noticeably better.

    • The left diamond was bought from a popular online retailer.
    • The right diamond was handpicked by us.

    Although both diamonds are graded the same, the one we've selected has a whiter color, fewer inclusions, and overall, a nicer diamond.

    North & South Jewelry
    The Smart Choice for Diamond Buyers

    Purchasing a diamond is a significant investment that deserves careful consideration.

    • That's why we set ourselves apart from large retailers who buy certified diamonds in bulk.
    • While they may offer a wide selection of diamonds, their approach often lacks the personal touch and attention to detail that it takes to find the perfect diamond.

    We don't just look at the certificate, we take into account every factor that adds to the diamond's overall beauty.

    • This approach allows us to offer our customers unmatched value - diamonds that are often comparable to the most expensive stones you'll find online, but at a lower cost.