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      OUR STORY

      Here at North and South Jewelry, we truly believe that fine jewelry should be accessible to everyone from all walks of life, regardless of their financial status.

      Our Collection

      Designed to enhance the natural beauty and personal style of every woman. We understand individual preferences and every piece is crafted with that in mind.

      Our Mission

      To deliver quality, high-end fine jewelry at remarkably affordable prices. Achieved by implementing cost-effective practices. We will make beautiful jewelry accessible to all without compromising on quality.

      Our Passion

      Since 1988, we have been redefining the boundaries of luxury. We believe that beauty knows no bounds, and the joy of owning fine jewelry is a privilege enjoyed by all. Affordable elegance is not just a dream but a tangible reality for all.

      Our journey began in 1985, when a young apprentice jeweler in the bustling jewelry scene of Los Angeles discovered his passion for creating beautiful hand-crafted fine jewelry. In 1988, he took a leap of faith and opened the doors to North and South Jewelry in Fullerton, CA, with the primary objective of sharing his collection of beautiful hand-crafted jewelry.

      The creation of northandsouthjewelry

      However, it was not until the devastating 1990s stock crash in the USA that his perspective underwent a profound transformation. Witnessing the aftermath of financial turmoil and the struggles faced by people from all walks of life, we realized the stark divide between the privileged and the rest. The notion struck him hard—why should fine jewelry be exclusive to the wealthy?

      With this newfound understanding, we continue to strive to reshape jewelry as a wealth symbol, to a powerful representation of love, commitment, and individuality.

      Our collection is designed to enhance the natural beauty and personal style of every woman, without stretching their budgets. We take pride in offering a personalized experience, understanding individual preferences, and providing expert guidance in choosing and creating the ideal piece.

      Shop Now

      Our mission is the commitment to deliver quality, high-end custom fine jewelry at remarkably affordable prices. We achieve this by implementing cost-effective practices such as direct sourcing of materials, efficient in-house production, and minimizing unnecessary markups. Our goal is to make beautiful jewelry accessible to all without compromising on quality.

      Learn More

      Since 1988, we have been sharing our vision and inviting individuals to join us in redefining the boundaries of luxury. We believe that affordable elegance is not just a dream but a tangible reality for everyone. At North and South Jewelry, we believe that beauty knows no bounds, and the joy of owning fine jewelry should be a privilege enjoyed by all.

      Design Yours Now