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      Understanding the 4Cs
      Understanding the 4Cs

      The 4Cs of Diamond Quality is the universal standard for describing diamonds.  With the global standard established, the 4Cs acted as a universal language for diamond quality, and customers know exactly what they are about to purchase.

      Cut
      Cut

      The cut is the most important aspect when buying a diamond.  It plays the most vital role in creating brilliance and sparkle. Because of this, we only source diamonds with a cut grade of excellent or higher. Without an excellent cut, even the highest quality diamonds may appear dull and tarnished. 

      Color
      Color

      The second most important element to consider would be the diamond color. Color of the diamond is the second thing the eye picks up after the sparkle. The less color the diamond has, the higher grade it is. Unless specifically stated, we only source diamonds at G-J (Near Colorless)

      Clarity

      Many natural diamonds have blemishes and internal characteristics called inclusions. Clarity refers to the assessment of these inclusions. Fewer and less inclusions means higher clarity grade.  The fewer inclusions in a diamond, the higher the price. In order to keep our jewelry affordable for all, most of our diamonds are eye-clean SI1. We source diamonds where inclusions are naked to the invisible eye.

      Carat Weight
      Carat Weight

      Carat Weight is the most objective of the 4Cs. It refers to the weight of the diamond and not the size. Larger diamonds are rarer than smaller ones, and as the carat weight increases, so does the value of the diamond.  

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